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Each season, Roark showcases new destinations. It explores locations from around the world to tell stories of adventure through the lens of a community of surfers, skateboarders, snowboarders, climbers and so on. Roark designs clothing for adventurers, inspired by the cultures and climates of destinations around the world. They produce two collections per year of clothing, luggage, and trinkets. Each collection tells a story through artful design and high-quality fabrications. Each piece is designed to take the wearer from casual wear to high-action sports, to the elements and back again.
This season, Roark visited the beautiful Oaxaca region in the southwest corner of Mexico. The fabled Sierra Madre de Oaxaca mountain range was where the Roark crew began their summer 2022 journey, weaving through tiny, traditional villages on motorbike, sampling mezcals in hidden festivals perched in towns above the clouds.
Here are my favorite items from Roark’s Sierra Madre Collection:
Sierra Madre Journey Button Up Shirt
Sierra Madre Journey Button Up ShirtPhoto by Roark.
An organic cotton and linen blend, the airy Sierra Madre Journey shirt proved a perfect tropical weather travel companion.
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Shorey Boardshorts 16″
Photo by Roark.
The Shorey Series of boardshorts are our elastic waist, above the knee, ultimate kick back trunks, made for ideal comfort from a recycled polyester/hemp blend.
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Sierra Madre Journey Button Up Shirt
Sierra Madre Journey Button Up ShirtPhoto by Roark.
An organic cotton and linen blend, the airy Sierra Madre Journey shirt proved a perfect tropical weather travel companion.
Shop now!
Passage Boardshorts 18″
Passage Boardshorts 18″. Photo by Roark.
The Passage series is a versatile surf staple in Roark’s line, now constructed with Hemp Blend 4-Way Stretch.
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Wayward In Oaxaca: B Sides To Donde Los Terremotos
Roark came back with so many stories to tell, they couldn’t just leave you with one film. Have a look at their gift to you, a new surf edit with tons of unseen footage from their first film, “Donde Los Terremotos.”
Here’s a deep dive into the epic surf and behind the scenes moments that were not included in their film. Follow Harrison Roach, Nate Zoller, Parker Coffin and Ivah Wilmot as they navigate the state of Oaxaca in search of waves and adventure.
About Roark
Roark is a modern adventure lifestyle brand crafting apparel inspired by the journey. Founded by Ryan Hitzel and Ryan Sirianni, each season Roark is found in a different part of the world, telling stories of exploration through the lens of its group of surfers, skateboarders, snowboarders, climbers, adventurers, and creators.
The chase for Roark began out of a desire to tell stories born of adventure and discovery in the form of a man – he’s the shadowy adventurer that disappears into Mexico for six months camping, only to surface in Paris drinking Bordeaux with a diplomat. Each season these adventurers find Roark in a different part of the world, telling stories of exploration within their products. Inspired by the culture and climate of Roark’s destination, they produce two collections per year of clothing, luggage and trinkets – the artifacts of adventure. The product and stories they create empower people to discover self through authentic, youthful, modern and purposeful adventure on the road less traveled.
About The Sierra Madre de Oaxaca
The Sierra Madre de Oaxaca is a mountain range in southern Mexico. It is primarily in the state of Oaxaca, and extends north into the states of Puebla and Veracruz. The mountain range begins at Pico de Orizaba, and extends in a southeasterly direction for 300 km (190 miles) until reaching the Isthmus of Tehuantepec. Peaks in the Sierra Madre de Oaxaca average 2,500 m (8200 ft) in elevation, with some peaks exceeding 3,000 m (9800 ft). Cerro Zempoaltépetl is the highest peak in the range.
About Oaxaca, Mexico
The state of Oaxaca is in southwestern Mexico and has a significant coastline on the Pacific Ocean. The state is best known for its indigenous peoples and cultures, and its unique cuisine. The most numerous and best known are the Zapotecs and the Mixtecs, but there are sixteen that are officially recognized. These cultures have survived better than most others in México due to the state’s rugged and isolating terrain. Oaxaca is also one of the most biologically diverse states in Mexico, ranking in the top three, along with Chiapas and Veracruz, for numbers of reptiles, amphibians, mammals and plants.
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