Osmo was created to help athletes feel and perform their best by providing hydration and recovery products that give the body exactly what it needs for optimum output. The Active Hydration Optimized for Women line is OSMO Nutrition’s effort to empower female athletes to feel great and perform their best at any point in their menstrual cycle. Osmo’s women’s specific line is formulated to provide the benefits of Active Hydration during the high hormone phase of the monthly cycle, helping women increase power output, improve endurance, and avoid premenstrual performance decline.
OSMO is building a community of women who want to go for it and stand up against the lack of representation in the outdoor industry and across sports brands. The industry is dominated by men and therefore most products target men. However, more and more women are getting involved in activities, whether that be a weekend warrior, casual athlete or hardcore competitor. The group is growing as a whole.
They aren’t focusing solely on elite athletes. OSMO wants to make women feel important enough in sports to provide them with specific nutrition. There are no brands that make hydration products specifically for active women, let alone that target the various hormone phases during menstruation and the performance fluctuations that come with it. OSMO believes products that are designed specifically for women will encourage women’s participation.
Women’s health has been mostly excluded from sports medicine research due to hormonal fluctuations during menstrual cycles. The same fluctuations of hormones that alter physiological responses to exercise, metabolism, recovery, and training that present challenges for researchers can impact female athletes’ abilities to achieve peak performance. Where some researchers saw a challenge, Osmo saw an opportunity to provide hydration and nutrition that would help women hit peak performance at any point in their cycle.
Reasons Osmo is Perfect For Your Fitness Routine
Prevents muscle cramping – nothing ruins a good run like a painful cramp. Osmo Active has the right balance of magnesium, potassium, and sodium to prevent cramping.
Fights fatigue – Osmo Active boosts blood circulation and plasma levels. This helps your body function more efficiently, increasing energy levels and delaying fatigue.
Easy on the stomach – Using hydration with the right osmolality is so important that we’re named for it. The osmolality of Osmo Active is optimized for quick absorption and hydration, so it won’t sit in your stomach and cause bloating or distress.
Hyper-hydrates – Drinking Osmo PreLoad the night before or morning of an extra intense or long effort will help you stay hydrated for longer throughout your run. PreLoad is especially helpful for hot days and can balance fluid lost through sweat.
Faster recovery – After a long run, you deserve a good recovery—and your body needs it. Osmo Recovery is made to help sore, tired muscles recover and rebuild faster to help strengthen you and keep you feeling great.
20 Serving Tub OSMO Active Hydration ($20)
Osmo Nutrition Active Hydration was developed to be the fastest way to rehydrate during exercise. Active Hydration Optimized for Women is specifically formulated to help female athletes increase power output, improve endurance, and avoid premenstrual performance decline.
About Osmo Nutrition
Founded in 2013, Osmo Nutrition uses a science-driven approach to improve athletic performance through better hydration and recovery. Osmo’s goal is to help athletes of every level maximize their potential with hydration and nutrition formulas that help prevent cramping, fatigue and boost endurance. Made with the highest quality, all-natural ingredients, Osmo Nutrition helps athletes feel and perform their best without adding unnecessary ingredients.