Houdini, a Swedish outdoor brand, prioritizes sustainable performance design and promotes a lifestyle of doing good and having fun. Their Winter 2024 collection features practical and timeless designs, all made with 100% recyclable materials certified by bluesign®.
Houdini is a unique company made up of adventurers, artists, designers, and engineers who are reimagining outdoor apparel. Since their start in 1993, they have prioritized responsible business practices. Based in Stockholm, Sweden, Houdini offers sustainable performance apparel for the outdoors and promotes a minimalist lifestyle. Houdini’s mission is to inspire and enable people to connect with the natural world through sustainable design and circular business models.
Swedish Circular Sportswear
From the beginning, Houdini has disrupted and challenged the norms of the outdoor industry. As leaders in sustainable design, pioneers of circular business models, and a company with a female-driven leadership, they have never been satisfied with the status quo. Recognizing the environmental impact of the outdoor industry, Houdini has dedicated the past 30 years to creating eco-friendly options.
Houdini designs their clothes circular from the start. This means that they use either synthetic fibers that are recycled and recyclable, or natural fibers that are inherently biodegradable. They never blend naturals and synthetics, because then they can be neither recycled nor decomposed.
This Power Houdi by Houdini Sportswear belongs to climber Stella Plantin, who has put it through 7 years of rough use, including being thrown off cliffs, scraped against granite boulders and occasionally burned by campfire sparks. Photo: Houdini Sportswear
Fall/Winter 2023-24 Collection
Houdini has launched their Fall/Winter 2023-24 collection, focusing on practical and timeless designs. The line promotes a minimalist outdoor lifestyle, with versatile and sustainable clothing made from 100% recyclable materials certified by bluesign®.
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The first step to a successful outdoor adventure is finding the perfect base layer. With Houdini’s merino wool base layers, you can stay warm and comfortable no matter the season or length of your trip.
Houdini relies on nature’s own performance material, merino wool, as the key component of all their base layers. This versatile fabric adapts to your body heat, providing warmth in colder temperatures and helping you cool off in warmer weather. What’s more, it retains its insulating properties even when wet and stays fresh for longer due to its natural antibacterial qualities. Houdini uses only superfine merino wool for ultimate comfort against the skin. Their Desoli base layer series offers three weights: Light, Mid, and Thermal.
HOUDINI M's Desoli Light Half Zip
Light and soft 100% merino wool base layer with high collar and half zip that will keep you warm and comfy all year around. Perfect for high pulse activities like running, hiking, climbing or ski touring when you need warmth but want to avoid overheating.
Light and soft 100% merino wool base layer with high collar and half zip that will keep you warm and comfy all year around. Perfect for high pulse activities like running, hiking, climbing or ski touring when you need warmth but want to avoid overheating.
Light and soft men's base layer tights in 100% merino wool that will keep you warm and comfy all year around. Perfect for high pulse activities like running, hiking or ski touring when you need warmth but want to avoid overheating.
Light and soft women's base layer tights in 100% merino wool that will keep you warm and comfy all year around. Perfect for high pulse activities like running, hiking or ski touring when you need warmth but want to avoid overheating.
Soft and warm mid weight base layer crew in 100% merino wool. Designed for alpine skiing, hiking in cold conditions or any wintertime activity where it’s essential to stay warm and dry.
Soft and warm midweight base layer tights in 100% merino wool. Designed for alpine skiing, hiking in cold conditions or any wintertime activity where it’s essential to stay warm and dry.
Soft and warm mid weight base layer crew in 100% merino wool. Designed for alpine skiing, hiking in cold conditions or any wintertime activity where it’s essential to stay warm and dry.
Soft and warm midweight base layer tights in 100% merino wool. Designed for alpine skiing, hiking in cold conditions or any wintertime activity where it’s essential to stay warm and dry.
Extra warm, soft and comfy 100% merino wool base layer with high collar and half zip. Use as a first or second layer for activities like skiing, mountaineering or any wintertime adventure where you need extra insulation.
Extra warm, soft and comfy 100% merino wool base layer with high collar and half zip. Use as a first or second layer for activities like skiing, mountaineering or any wintertime adventure where you need extra insulation.
Extra warm, soft and comfy men's base layer crew in 100% merino wool with excellent breathability. Use as a first or second layer for activities like skiing, mountaineering or any wintertime adventure where you need extra insulation.
Extra warm, soft and comfy women's base layer crew in 100% merino wool with excellent breathability. Use as a first or second layer for activities like skiing, mountaineering or any wintertime adventure where you need extra insulation.
The main function of a fleece or midlayer is to provide warmth, either as part of a layering system or on its own. Houdini Sportswear offers a variety of options for men and women, including fleece jackets, pants, and tights, as well as other innovative mid layers. These can be paired with their base layer tops and bottoms, as well as shell jackets and pants, to create a comprehensive layering system suitable for any outdoor activity.
HOUDINI M's Power Houdi
Smooth, warm and stretchy fleece jacket with over 20 years on the market. Exceptional performance and durability, made with Polartec® Power Stretch® Pro™.
Light and strong multifunctional men’s fleece jacket with a high collar and half-zip. The innovative fabric construction prevents microfiber shedding and the material is recycled and recyclable.
Light and durable hooded fleece jacket for men. Features an innovative fabric construction that prevent microfiber shedding and is made with recycled and recyclable fibers.
Let nature keep you warm. Men's Alto Houdi is a soft, warm and stretchy hoodie in merino merino wool and TENCEL™ Lyocell. The perfect garment if you are looking for a truly warm mid-layer
Smooth, warm and stretchy fleece jacket with over 20 years on the market. Exceptional performance and durability, made with Polartec® Power Stretch® Pro™.
Light and durable hooded fleece jacket for women. Features an innovative fabric construction that prevent microfiber shedding and is made with recycled and recyclable fibers.
Warm, cozy and lightweight women’s insulation garment. The all natural merino wool and TENCEL™ Lyocell blend is a perfect alternative to synthetic fleece.
When looking for a shell jacket, the first thing to consider is your intended use and situation. Houdini focuses on creating versatile garments, but an alpine ski jacket will have more durability and features compared to a lightweight running jacket.
One major difference between shell jackets is if they have a membrane or not. A membrane makes the jacket fully waterproof, but it also reduces airflow in general. Fully waterproof jackets with a membrane are great for skiing or everyday rain protection when the weather protection is essential. Lighter jackets without a membrane, like a softshell, are ideal for high pulse activities like ski touring, fast hiking or running. All of Houdini’s jackets will deliver both when it comes to weather protection and breathability, but picking a shell jacket is always a balance between the two.
HOUDINI M's Rollercoaster Jacket
Fully featured men's freeride and ski touring shell jacket. Waterproof and breathable with all the smart details and functionality that you need for long days on the mountain. Made in circular performance fabrics and completely free from PFAS.
Fully featured women's freeride and ski touring shell jacket. Waterproof and breathable with all the smart details and functionality that you need for long days on the mountain. Made in circular performance fabrics and completely free from PFAS.
Serious mountaineering shell jacket designed for a rugged life in the mountains. 100% circular, fully featured and super-durable. 3D shaped for freedom of movement and optimal microclimate.
Serious mountaineering shell jacket designed for a rugged life in the mountains. 100% circular, fully featured and super-durable. 3D shaped for freedom of movement and optimal microclimate.
Naturally wind- and water resistant shell jacket in 100% merino wool. With Men’s Lana Anorak we are really pushing the boundaries of shell layer design. This all-natural garment takes the comfort of wearing a shell to a whole new level.
Waterproof and breathable shell jacket stripped down to the very essentials. Women’s Shelter Anorak is an ultra minimalistic shell jacket built for serious mountaineering and everyday adventures.
Waterproof and breathable shell jacket stripped down to the very essentials. Men’s Shelter Anorak is an ultra minimalistic shell jacket built for serious mountaineering and everyday adventures.
Extremely light and highly packable waterproof men's shell jacket that will keep you sheltered in any blizzard but still takes no more space in your pack than a small orange.
Extremely light and highly packable waterproof women's shell jacket that will keep you sheltered in any blizzard but still takes no more space in your pack than a small orange.
The following short film is mini documentary about Houdini’s classic fleece jacket, the Power Houdi. See how the jacket is made and the philosophy behind it. Follow Houdini Sportswear inside the Polartec textile plant in Lawrence, USA and see the production at Spectre in Latvia.
About Houdini
Houdini is an odd band of adventurers, artists, designers and engineers, reimagining the future of outdoor apparel. Ever since Houdini evolved from a project among climbing buddies into a company in 1993, responsible business has been their way.
Houdini offers a complete wardrobe of progressive performance apparel for the outdoors and a live-large-with-less way of life. The brand is based in Stockholm, Sweden and their products can be found at select retailers worldwide.
As innovators of sustainable design and pioneers of circular business models, Houdini wants to inspire and enable more people to experience the splendor of our home planet and transform our way of living to reconnect the bond between humans and the natural world.
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