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Yeti Unveils Over 30 Items In A Burst Of Rescue Red

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YETI’s Rescue Red colorway is a tribute to the individuals who watch over us wherever we go: lifeguards, ski patrollers, and backcountry first responders who protect us in the wilderness.


Listen up: coolers don’t have to be plain and boring. From wild patterns to loud colors, the sky’s the limit when it comes to choosing a unique cooler bag. Forget about those dull hues of days past – YETI has pushed the envelope with its new Rescue Red hue that’ll make your drab cooler forgettable. With extra insulation, you can still keep your drinks cold even when you go bold!

YETI declares that their new colorway was influenced by and pays tribute to those who serve as lifeguards, ski patrollers and backcountry first responders who make sure we remain safe in the outdoors.

Firefighters in a forest on fire, smoke and flames.

Rescue Red honors those individuals who are always there for us in times of need, especially when exploring the great outdoors. With over 30 unique items in this vibrant shade, you can add some intensity to your wardrobe. Here are a few of our top picks.

YETI ROADIE® 48 WHEELED COOLER

Easy enough for long treks, tall enough for chilled wine, big enough for an all-day tailgate. Photo courtesy of YETI.

Introducing the YETI ROADIE® 48 WHEELED COOLER in Rescue Red–a limited edition color designed to honor and celebrate those who put their lives on the line to help others. This cooler is sure to bring an extra spark of style anywhere you take it!

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YETI TUNDRA® 45 HARD COOLER

Photo courtesy of YETI.

The YETI TUNDRA® 45 HARD COOLER is a great size for multiple uses. It’s suitable for an overnight camp out with four people, or a day of fun at the lake with plenty of drinks. You can pack 54 cans inside, or up to 37 lbs of ice.

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YETI’s ROADIE® 24 HARD COOLER

Photo courtesy of YETI.

Introducing YETI’s LIMITED EDITION ROADIE® 24 HARD COOLER in the Rescue Red colorway. It’s tall enough to hold most bottles of wine and keep your food fresh while you’re taking the back roads. This cooler can fit 33 cans or 26 pounds of ice.

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YETI’s RAMBLER® ONE GALLON WATER JUG

Photo courtesy of YETI.

YETI’s Rambler One Gallon Water Jug is now offered in Rescue Red. This jug is perfect for sharing hot coffee with your team or maintaining hydration on long days out in the wilderness or on the job.

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YETI RAMBLER® 36-oz WATER BOTTLE WITH CHUG CAP

This special Rescue Red limited-edition YETI Rambler® 36-oz Water Bottle with Chug Cap keeps you hydrated when you are away from civilization. Its larger size ensures that you can stay refreshed for the whole day.

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Skyblue Featured Video: YETI Rescue Red | Color Inspired by True Events

Meet the new Rescue Red Collection, a color inspired by those risking their lives to save ours. Find calm in the chaos with gear as bright as it is tough. Shop the full collection!

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