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Jeep® Debuts Two New Wrangler Exterior Color Options for 2023 Model Year

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  • Now open for orders, the 2023 Model Year Wrangler models will have available the Earl and Reign colors
  • From concept to production: Earl, first shown on the Jeep Gladiator Farout concept in 2020, joins the Jeep® Wrangler production exterior color palette for the first time
  • Reign exterior color brings purple back to Wrangler palette for a limited time for the 2023 model year

The Jeep brand continues to keep its color palette fresh, giving Jeep enthusiasts the ability to order a custom look straight from the factory with not one but two new exterior production colors on the 2023 model year Jeep Wrangler: Earl and limited-production Reign.

Photo by Jeep.

First showcased on the Gladiator Farout concept in 2020, Earl, a standout shade of gray with hints of aquamarine, makes its debut as an available exterior production color on the Wrangler lineup for the first time for the 2023 model year.

Purple, last seen on the 2018 JK Wrangler, makes a comeback as Reign in the 2023 model year. Eye-catching Reign, available for a limited run in the 2023 model year, will appeal to all customers passionate about purple.

“We received a lot of positive feedback on Earl when it debuted on the Gladiator Farout concept, and we work to deliver what our customers tell us they want,” said Jim Morrison, Senior Vice President and Head of Jeep Brand North America. “These limited-run colors like Earl and Reign draw a huge enthusiast following because they’re exciting, authentic and stand out, much like the Jeep community.”
Earl and Reign join a lengthy lineup of vivid and special-run colors that add customization and appeal to the Jeep Wrangler, with a special color palette straight from the factory. Available on all Wrangler models, Earl will be available for the entire 2023 model year. The limited-production Reign can be ordered now through October.

Photo by Jeep.

These new colors join Firecracker Red, High Velocity, Hydro Blue, Sarge Green, Silver Zynith, Sting Gray, Granite Crystal, Black and Bright White for the 2023 model year.

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About Jeep

Built on 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. The Jeep vehicle range consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Grand Cherokee 4xe, Renegade and Wrangler and Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4×4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand’s off-road capability is enhanced by a global electrification initiative that is transforming 4xe into new 4×4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom. All Jeep brand SUVs will offer an electrified variant by 2025.

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Skyblue Overland owns a sky-blue 2017 Jeep Wrangler.


  • Images produced and owned by FCA US LLC and shot in an authorized off-road area. Vehicles shown for illustrative purpose only.
  • Fuel consumption Jeep® Wrangler Plug-In Hybrid range (l/100 km): 4.1 – 3.5; electric energy consumption (kWh/100km): 23.9 – 22.1; CO2 emission (g/km): 94 – 79. Type approval values determined on the basis of the WLTP weighted cycle.  Values updated as of 13th May 2021, and indicated for comparative purposes only.