YETI Updates The Hopper M30 Soft Cooler

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YETI, like everyone else, is looking ahead toward spring. And with the official start of the season less than a month away, the YETI just launched a collection of limited edition colors. YETI’s new spring collection is sending out major summer vibes.

YETI just released a bunch of new and exciting product updates, including limited edition colors, sizes and features. The two new spring colors, Bimini and Offshore are inspired by the Bahamas and the depths of offshore seas, respectively. YETI just released the Camino 20 Carryall and the always classic Roadie 24 Hard Cooler in brand-new Bimini Pink, as well as the revamped Hopper M30.

The Hopper M30 Soft Cooler is getting an update with a new high performance magnetic closure system so the Hopper will stay open while loading and is easy to close when you’re ready to move.

YETI’s Updated Hopper® M30 is a huge asset at Nimmo Bay in the Great Bear Rainforest, British Columbia. Photo by YETI.

The Bimini Collection

YETI’s new and improved Hopper® M30 is shown in the Limited Edition color, Bimini Pink. Photo by YETI.

The Limited Edition Bimini Collection was inspired by Caribbean culture, conch shells and beautiful sunsets. This bright Bimini Pink color is available in drinkware, soft and hard coolers as well as select other products – perfect for boaters, anglers and travelers. Bimini is YETI’s brightest and most saturated pink to date. Their Sandstone Pink and Ice Pink are lighter and more muted than the Bimini Collection.

YETI Hopper M30 Soft Cooler

Hopper® M30 is an asset on the ranch. Photo by YETI.

YETI’s new and improved Hopper® M30 continues to shine as their tough-as-nails soft cooler. Completely re-engineered with MagShield Access, the extra-wide mouth top stays open when needed, making it easier than ever to load and unload food and drink for weekend excursions. Equipped with a strip of ultra-strong magnets, the top seals tight and locks cold in, while the Quick-Release Buckles add an extra layer of protection.

Take the Hopper® M30 fishing and the beach. Photo by YETI.

Like the rest of YETI’s Hopper® Soft Coolers, the Hopper® M30’s built in Hitchpoint™ Grid lets you attach accessories like the Rambler® Bottle Sling and SideKick Dry® Gear Case for extra utility on the go. Hopper® M30 is also available in Navy Blue and Charcoal Gray.

Hopper M30 (Marine). Photo by YETI.

The Hopper® M30 is great for hauling refreshments for several people for an entire day out in the wild. For example, a beach outing with a group, a road trip, or a picnic at the campsite.

The Hopper M30 carries a full case of beverages at Leucadia State Beach, also known as Beacon’s Beach, in Encinitas, California. Photo by YETI.

This cooler fits a full case of your favorite beverage.

Key Features

26 Beer Cans (using 2:1 ice-to-can ratio)
36lbs of Ice (only)

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Hopper M30 Soft Cooler Loading Tips: YETI made their Hopper M30 Soft Cooler Magnets so tough, you might need a little handle with this cold-holding vault. Here’s how to load it up.