Popular American brand SUPER73 partners with Austin-based outdoor clothing company Howler Brothers for their biggest release of a co-branded collection of Baja-inspired custom items, focused on electric motorbikes and design-forward adventure gear.
SUPER73, a popular American brand that focuses on electric motorbikes for outdoor adventures, has just announced its partnership with Howler Brothers, a design-forward outdoor clothing company based in Austin, Texas. This collaboration marks SUPER73’s biggest release of co-branded products yet.
Combining the toughness of the outdoors with city-chic style, the collaborative efforts of SUPER73 and Howler Brothers embody the adventurous mindset shared by both brands. Embracing surf culture and western fashion while pushing boundaries in design, this collaboration offers one-of-a-kind products like a personalized SUPER73-S2 electric bike, exclusive apparel from Howler Brothers, and limited-edition accessories such as a custom Almond surfboard.
“We’re beyond stoked to announce this partnership between SUPER73 and our buds at Howler Brothers. This collaboration highlights two brands driven by a passion to create tools that enable adventure and exploration,” said Jake Perucca, Head of Sales & Channel Marketing at SUPER73. “Howler embodies the spirit of the outdoors and we hope the community can feel the energy both brands put into this limited capsule.”
The Lightning Powered Surf Machine is a completely custom Super73-S2 inspired by desert and surf landscapes. Photo: Howler Brothers, Super73
The two brands combined forces to provide products that highlight their respective fields of expertise:
Custom and Limited-Edition Howler Brothers x SUPER73-S2:
The Lightning Powered Surf Machine is a completely custom Super73-S2 inspired by desert and surf landscapes featuring Howler Brothers’ original, hand-painted artwork and hand-picked accessories. Not only does this high-performance electric motorbike look badass, its aircraft-grade aluminum alloy frame and a fully adjustable air spring suspension fork provide a rugged stability for all of your adventures. Built for both urban commutes and off-road adventures, this collaboration delivers an electric vehicle that captures the essence of the great outdoors, including:
- Custom painted frame and battery casing
- Beige gum wall tires
- Custom brown leather Kanebilt seat
- Attached rear rack
- In-frame molle panel with custom Vedavoo bag
- Custom fabricated fly rod tube holder
- Moved By Bikes shortboard surf rack
- Available to purchase at SUPER73.com for $3,800 MSRP (Sold Out!)
Photo: Howler Brothers
Custom Howler Brothers x SUPER73 Apparel and Accessories:
Featuring Howler Brothers’ signature aesthetic, the apparel line is designed to seamlessly transition from mountain trails to city streets, including:
Paul Graham, VP of Marketing at Howler Brothers, remarked, “As longtime fans of SUPER73, we’re thrilled to embark on this partnership, combining our shared love for adventure with the ability to push the boundaries of creativity. We’ve got some fun additions to the classic Howler staples that make this collection unique – like custom chain stitch embroidery from Austin’s Ft. Lonesome on the Lined Depot Jacket and hand-painted graphics on the bike and helmet.”
Full details on the SUPER73 and Howler Brothers partnership can be found at SUPER73.com.
ABOUT SUPER73®
SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or @super73 on social media.
ABOUT HOWLER BROTHERS
Howler Brothers has been creating unconventional, design-driven outdoor apparel in Austin, Texas since 2011. Inspired by surfing, classic surf culture, fly fishing, western wear, waves, world cultures, food and music, Howler Brothers creates clothing for heeding the call of adventure in its many forms. You can find Howler Brothers online at howlerbros.com, @howlerbros on social, or at one of over 600 retailers nationwide.
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