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Revved Up and Ready: The 2024 Ultimate Overland Motorcycle Build Debuts with the Ural Gear Up Standard!

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Overland Expo unveils the 2024 Ultimate Overland Motorcycle Build featuring the classic Ural Gear Up Standard. Equipped with cutting-edge adventure gear, it will debut at Overland Expo West in Flagstaff, Arizona, May 17-19, 2024.

Overland Expo, the premier overlanding event series globally, has announced exciting details for the 2024 Ultimate Overland Motorcycle Build. This year’s chosen vehicle is the 2024 Ural Gear Up Standard, a classic model known for its distinctive retro styling, three wheels, and an iconic sidecar.

The Ultimate Motorcycle Build program, an annual highlight created by Overland Expo, showcases a new motorcycle each year, meticulously outfitted with the latest and greatest adventure gear. The goal is to present a vision of the ultimate overland motorcycle, blending durability, functionality, and style for the most adventurous riders.

The 2024 Ural Gear Up Standard. Photo: @whosjohnallen

The Ural Gear Up Standard: A Timeless Classic

The 2024 Ural Gear Up Standard is a true classic in the world of overlanding motorcycles. With its unique design and robust build, it embodies the spirit of adventure. Its three-wheel configuration and sidecar provide stability and ample storage, making it an ideal choice for long-haul journeys and rugged terrains.

Cutting-Edge Adventure Gear

This year’s build will feature top-of-the-line gear, enhancing the Ural’s capabilities and comfort. While the full list of gear is yet to be unveiled, Overland Expo promises state-of-the-art navigation systems, advanced suspension setups, and custom storage solutions. Each piece of gear is chosen to ensure the motorcycle is equipped to handle the most challenging conditions, from remote trails to urban explorations.

Debut at Overland Expo West

The 2024 Ural Gear Up Standard will be on display at Overland Expo West, held at Fort Tuthill County Park in Flagstaff, Arizona, from May 17-19, 2024. Attendees will have the opportunity to see this ultimate overland motorcycle up close at the Overland Expo Foundation booth, located just outside the XPLOR Oasis Bar and Food Court.

A Showcase of Innovation and Adventure

Overland Expo is renowned for its comprehensive events that bring together overland enthusiasts from around the world. These expos feature a range of activities, including workshops, product showcases, and networking opportunities for adventurers and industry professionals alike.

The Ultimate Overland Motorcycle Build is one of the standout attractions, demonstrating the latest advancements in overland gear and technology. It inspires attendees to envision the potential of their own adventure setups and showcases what is possible when innovation meets classic design.

Join the Adventure

Whether you’re a seasoned overlander or new to the world of adventure travel, Overland Expo West offers an unparalleled experience. Attendees can learn from experts, explore cutting-edge products, and connect with a community of like-minded adventurers. The reveal of the 2024 Ultimate Overland Motorcycle Build is set to be a highlight of the event, capturing the essence of overland travel and the thrill of the open road.

For more information and to stay updated on the latest announcements, visit the official Overland Expo website.


The 2024 Ural Gear Up Standard, as the centerpiece of the Ultimate Overland Motorcycle Build, is a testament to Overland Expo’s commitment to pushing the boundaries of adventure travel. Its debut at Overland Expo West is highly anticipated, promising to inspire and excite overland enthusiasts with its blend of classic design and modern innovation. Don’t miss the chance to witness this extraordinary build and immerse yourself in the ultimate overlanding experience.